Anatomy of a book promotion

What my latest book promotion taught me

How I sold 375 books in a weekend

An unscientific analysis of my latest book promotion

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How I sold 120 books in a weekend with a Kindle Countdown Deal

Promotions help readers discover your book

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99 cents for The Girl from Oto—this weekend only!

The long game

Keep your eyes on long-term goals rather than short-term gratification

The right hat for the job

5 ways to rock the marketing hat

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